by Jose Inclan | Aug 13, 2017 | Consulting
There’s something important you need to know about engagement… It is arguably the most important metric to measure the success of your software or mobile application. Total downloads, additional income via in-app purchases and time spent mean very little if you can’t...
by Jose Inclan | Apr 13, 2016 | Consulting
It would be silly wanting to build my own word processor to compete with Word. That one is a no brainer off-the-shelf solution I would buy any day of the week. There are other instances when building software is not only a good idea, but it is crucial for the survival...
by Jose Inclan | Nov 8, 2015 | Consulting
We’ve all experienced the freemium model, but probably just didn’t know the name of it. At least I didn’t. This model occurs when users of an app or other business have access to and use basic features and can receive higher functionality and features for a monthly...